Our Projects

01. The Challenge

When our power of choice is untrammeled and when nothing prevents us from being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

02. The Solution

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• The cat leapt gracefully from the windowsill, landing silently on the soft carpet below.
• As the sun dipped below the horizon, the sky was painted with shades of orange and pink.
• A gentle breeze rustled the leaves, creating a soothing melody in the quiet park.
• She sipped her coffee thoughtfully, watching the raindrops race down the windowpane.
• The old clock in the hallway chimed midnight, its sound echoing through the empty house.

03. The Result

Because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?"

When our power of choice is untrammeled and when nothing prevents us from being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.